U-TO Solutions’ proprietary Airtime Sales & Proposal Management System, AdsValU, named finalist at IABM BaM Awards® in the Monetize category at IBC2019.
14th September – Amsterdam, NL – U-TO Solutions, a global technology company focused on enabling the global media industry with cutting-edge business solutions that bring efficiency and improve profitability, is honoured to have been named Finalist in the Monetize Category of the IABM BaM Awards® 2019, for its AdsValU – Airtime Sales & Proposal Management System.
The IABM BaM Awards® were presented at IBC2019, to recognize outstanding technological innovations that deliver real business and creative benefits to broadcasters and media companies. The IABM BaM Awards® are considered the gold standard award for technology innovators, globally. Judged by an independent panel of experts, these awards are a powerful vehicle for raising awareness of leaders in the broadcast and broadcast tech industry.
U-TO’s AdsValU is an innovative solution that utilizes statistics-based algorithms to drive decision making for sales teams in today’s highly dynamic, and evolving, broadcast marketing conditions. Its comprehensive analytics module provides rich insights across multiple customer segmentation and target audiences to deliver optimal ROI for advertising sales.
AdsValU works on the base principle of getting the best yield from available inventory for a given channel. Using proprietary machine learning capabilities, along with historical references to make the output best suited for a given advertiser objective.
“We would thank IABM for the opportunity. This is just the beginning. Still a long way to go. We will come back stronger.” Dheeraj Lilani, Chief Business Officer, U-TO Solutions.
Winners were announced at the IABM BaM Awards® Ceremony on Saturday 14 September 2019 at IBC in Amsterdam.