Broadcast Management Software: Sales, Traffic, Programming and On Demand
BroadView is broadcast management software built as one system on one database. Sales, traffic, broadcast scheduling software and on demand share the same records in real time, covering linear channels alongside FAST and VOD services.
Products: Flexible, easy-to-use and cost effective
BroadView’s broadcast management software is fully integrated, with all modules supported by a common database. This allows users from anywhere in the operation to access, work and update in real-time. Our comprehensive suite of broadcast management software is showcased at NAB Show and covers every aspect of media operations from sales and traffic to programming, on-demand scheduling, and media asset management.


Create efficiencies for your Sales group with BroadView Sales, a key module of our broadcast management software. Fully integrated with BroadView Traffic, workflow between the two departments is streamlined and designed to maximize revenue. Create multi-station buys, view availability and book directly to your commercial traffic team.

Whether integrated to BroadView Sales or as a stand-alone module, BroadView Traffic can help you manage the everyday challenges of an ever-changing broadcast landscape. Ad Contract functionality is robust and manages multiple types of revenue streams to consolidate your business under a single umbrella.



Beginning with your program acquisitions, BroadView Programming is one of the first modules in our fully end-to-end broadcast management software solution. From managing all aspects of the acquisition, to intuitive tools that simplify complex scheduling operations, to version and media management, our broadcast scheduling software tools help make your work easier.

As broadcasting evolves, you need tools to simplify your on-demand scheduling needs. BroadView OnDemand helps you offer content over multiple platforms. Fully integrated with BroadView Programming, you can build non-linear schedules automatically. Used as a stand-alone module, you can create schedules with content that can easily be delivered to your many partners.

A Simplified Workflow
BroadView offers a wide variety of modules designed to fit your business needs. Anchored to a common database, modules interact seamlessly with a consistent look and feel. Data management is simplified as BroadView is truly integrated at every level.
With integrations to a host of related solutions and devices, BroadView ensures your assets flow seamlessly into and back out of our system.


A Fully-Managed Solution
- Your IT department can focus on other critical resources while BroadView manages health monitoring, application maintenance, database maintenance, product updates and upgrades.
- BroadView’s auto-maintaining client installations are fully compatible with Microsoft’s desktop security model, require no day-to-day maintenance and auto-update without IT intervention. The combination of a managed server with auto maintaining desktop clients provide long-term savings.
- BroadView offers a choice of a cloud-based SaaS deployment using Amazon AWS or a traditional client-server implementation.
- Unique integrations with technical operations let you seamlessly handle automation issues such as controlling logos, VChip encoders and character generators. Filer and ingestion system interfaces for automatic cue sheet timing updates and As Run processing save time.
- Any user, from anywhere, can access BroadView, with any operating system, using secure Internet links or corporate LAN or WAN connections.
News
News from IBC2026: BroadView CEO Michael Atkin Says the Savings Are Hiding in the Seams
AMSTERDAM — 12 September 2026 — Broadcasters chasing one dramatic cost saving are looking in the wrong place. That is the argument BroadView Software President & CEO Michael Atkin put to the IBC2026 show floor this week in an opinion piece, “The savings are hiding in the...
From Satellite to Streaming: BroadView Unveils Transformative New Blueprint for Broadcasters
Broadcast-to-streaming transformation takes a practical step forward at IBC 2026: BroadView Software today announced that Nexus, its cloud-native workflow orchestration platform, will make its public debut in Amsterdam, alongside new AI capabilities and advanced schedule planning tools. TORONTO,...
Broadcast Sustainability, One Word at a Time: BroadView Launches Sustainability Word of the Month
Broadcast sustainability is moving from conference-panel talk to day-to-day operational practice — and BroadView Software is giving the industry a shared vocabulary for it. Beginning in August 2026, BroadView launches the Sustainability Word of the Month, a year-long program that pairs one...
BroadView at Your Service
Your Technology Partner
We work closely with clients to ensure a successful experience throughout the life of our relationship. As your technology partner, our goal is to help you solve current challenges, improve day-to-day operations and expand future business opportunities.
Award-Winning Support
Our Client Services Group is responsible for your successful implementation, training and ongoing support. Our Support team has won several TDGA awards for outstanding client service.
Your Business is Ours
Our team of business and product analysts ensure that your unique needs are met. Our project managers help keep your implementation on track.
“We have had a great experience with BroadView and would recommend it to anyone!”
Ready to speak to a BroadView team member about how we can deliver measurable results for your organization?




