Frequently Asked Questions

Got questions? We have answers to your common questions about software tools used to manage broadcast operations.

What is broadcast management software?

Television, cable MSOs and Radio broadcasters use software to manage traffic, programming, scheduling, multi-platform and sales operations.

What is fully-integrated traffic and programming?

When sales, traffic, programming and on-demand tools operate from a single database, the software is fully-integrated. It allows staff from different departments to work on schedules and logs at the same time, without waiting for one operation to download to the next.

What is fully-managed broadcast management software?

Fully-managed systems give the user a similar experience to working in the cloud. A fully-managed system is highly secure and redundant and all IT maintenance is done by the vendor, with client servers hosted at a secure facility.

What makes broadcast management software cost-effective?

Cost-effective broadcast management software is a result of several factors. First, it will be mainly an off-the-shelf product with customization as needed, rather than fully customized. Second, it will be easy to use and manage. Third, it will use a cost-effective database and hardware set that doesn’t have large infrastructure or license costs.


Easy-to-us broadcast management software is often achieved when the vendor includes client feedback in creating functionality. In a fully-integrated system, staff can move from one operation to another without have to learn more than one toolset.

What are common interfaces for broadcast management software?

Broadcast sales, traffic, programming and on-demand software will interface with other software tools, MAMs, automation systems, websites, etc.

How does broadcast management software support OnDemand services?

On-demand management software is used to create scheduling rules that populate VOD content across multiple platforms such as SVOD, AVOD, FVOD, TVE, OTT and DTO/DLTO. It also manages complex rights rules and supports XML outputs. When paired with a linear programming tool, it can be used to automatically build non-linear schedules, taking advantage of shared metadata.