Frequently Asked Questions

Television, cable MSOs and Radio broadcasters use software to manage traffic, programming, scheduling, multi-platform and sales operations.

When sales, traffic, programming and on-demand tools operate from a single database, the software is fully-integrated. It allows staff from different departments to work on schedules and logs at the same time, without waiting for one operation to download to the next.

Fully-managed systems give the user a similar experience to working in the cloud. A fully-managed system is highly secure and redundant and all IT maintenance is done by the vendor, with client servers hosted at a secure facility.

Cost-effective broadcast management software is a result of several factors. First, it will be mainly an off-the-shelf product with customization as needed, rather than fully customized. Second, it will be easy to use and manage. Third, it will use a cost-effective database and hardware set that doesn’t have large infrastructure or license costs.

Easy-to-us broadcast management software is often achieved when the vendor includes client feedback in creating functionality. In a fully-integrated system, staff can move from one operation to another without have to learn more than one toolset.

Broadcast sales, traffic, programming and on-demand software will interface with other software tools, MAMs, automation systems, websites, etc.

On-demand management software is used to create scheduling rules that populate VOD content across multiple platforms such as SVOD, AVOD, FVOD, TVE, OTT and DTO/DLTO. It also manages complex rights rules and supports XML outputs. When paired with a linear programming tool, it can be used to automatically build non-linear schedules, taking advantage of shared metadata.