BroadView Software Launches its BEST-in-class Solution


In Conversation with Michael Atkin: BroadView Software Launches its BEST-in-class Solution, Revolutionizing Broadcast Management Workflows

Michael Atkin is the CEO and founder of BroadView Software. For over 30 years, he’s been a leading voice and chief visionary in the global broadcast software technology space. Described by his staff as a ‘Maverick of Media Tech,’ Michael champions off-the-curve thinking, challenging conventional wisdom and norms to bring about industry-first, customer-focused, wholly customizable and seamlessly-integratable solutions. His mission is to help broadcast clients bring people and profits together with innovative management software. We sat down with Michael to talk about the revolutionary product that many in the industry are hailing as the vanguard for the next generation of broadcaster operations.

Since we last spoke, what’s new at BroadView?

I don’t know if you felt it, but there’s been a seismic shift in the way we work. The world of applications is moving to the web. Standalone applications, whether from PCs, MACs or handheld devices, are quickly disappearing. We know that our clients and users want fully interoperable solutions delivered over the Web on any device they choose, so we developed a software solution that allows for that interoperability with a focus on providing the best-in-class web-based solution that’s compatible and configurable with any modern browser.

We leveraged a very innovative methodology that we’ve affectionately called our ‘BEST’ methodology. Our development lens was focused on creating modules that we could confidently claim are Better than any existing product, Easier to use, Simpler and more Secure to implement, and create Time savings for every task.

Critical to this integration is that we have taken a Single-tenant approach to our implementations and how we support our clients. Our mission with this product was to create a unique product that addressed all the elements that we’ve been hearing our clients want. For over a decade, we’ve been working alongside our customers, ensuring our integrations meet their needs and work the way they want them to work, but also, listening to them and watching how they work. We knew our clients wanted something that seemed unattainable: A customized solution for their internal workflows that could grow and expand with the way workflows are moving. We said we wanted to create the best product out there, and our team indeed stepped up to the plate.

Can you elaborate on what you mean by a single-tenant solution?

Sure, single-tenant is about how a solution is designed and delivered on the web. A single-tenant solution lives in a VPC, a virtual private cloud, that is fully isolated for every other implementation of BroadView or, for that matter, any other web solution. It’s not a one-size-fits-all solution but a customized product that provides solutions to many existing needs.

Unlike a multi-tenant solution which uses shared infrastructure in the Cloud to multiple subscribers, our single-tenant solution uses an industry-standard security model to ensure privacy and the integrity of your operations. Think of it as the difference between Uber and UberPool. While you may get a less expensive ride with UberPool, you are potentially sharing the vehicle with others, reducing your comfort, security, etc. This is your private ride customized to your preferences and needs.

While multi-tenant can be cheaper to build and support for a vendor, that approach sacrifices certain client security and control needs, and co-mingles updates, maintenance or security threats poised to affect one client onto all clients.

A single-tenant approach really lets us differentiate our product from others. It provides unparalleled functionality while being uniquely implemented for each client. This ensures it is highly secure and that update cycles are specific to each client. It recognizes client-specific SOX needs while still allowing us to provide an agile solution tailored to each client’s needs.

Single-Tenant is also an enabling technology that allows us to deliver our Next Generation product incrementally, giving users access to each new feature, each updated, web- enabled module as it becomes available. This is an incremental change to our underlying technology and migration to the web while maintaining full compatibility with our entire product line.

Michael, people are saying that your new web-based programming tool is breaking down boundaries, can you tell us more about that?

The ultimate goal of web-based solutions is to be transformative. We want to establish seamless workflows by blurring the lines between applications and allowing full integration across a client’s or user’s entire toolset.

If you think about how we work today, applications are largely independent of each other except for a few API integration points.  Users still do their work separately within each application, and then separately, transfer the results to the next application so they can work in that one.  For example, working in a MAM, then moving to do the rest of the work in BroadView.

By properly embracing all things web and the cloud, tomorrow’s BroadView will allow integration at a functional level.  Let me give an example using the MAM reference.

Your MAM can make a call into BroadView to bring up the details of a program or its media, with the actual BroadView form or tool. This is full integration, not looking at BroadView through a pinhole from the MAM. And, with open-source security, like OAuth, our users can see and do only what their permissions allow, regardless of how or where they are accessing their data or the toolset. Imagine being able to send an email to a colleague with an embedded link to a program or schedule in BroadView that you want them to review, or update, just as you would if you were sending a Google Docs link or URL.

What do you think is the greatest feature of your evolving web software?

There are so many great features that I invite you to take a tour of our product. But one of the ones I think our users will really like, and that demonstrates the product’s interoperability, is that BroadView can notify users in a Slack or Teams Chat or Channel of late changes they need to pay attention to. We even provide a link in the Chat that allows them to jump directly into BroadView to see that change and potentially interact with it.

To me, that is true integration, allowing users to seamlessly work with BroadView and their other preferred tools while performing all of their other daily tasks.

I have to tell you, I’ve never been prouder of our team. This is, I believe, the first, and I can confidently say, the BEST-in-class broadcast management software anywhere in the Web world.